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DNA IndiaBusiness Jan 11, 2017

Can 'Dhoni' still sway consumers?

With Dhoni stepping down as captain, it is time to assess the brand value the maverick cricketer has built for himself in nine years Read full coverage

Tags: India Business Report, Mahendra Singh Dhoni, brand endorsements, Virat Kohli, Big Bazaar, Sony, Videocon, Aircel, Anushka Sharma, Exide Life Insurance, Gulf Oil, PepsiCo, Ranbir Kapoor, Sachin Tendulkar

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